8/6/2023 0 Comments Website analytics benchmarksIf you are interested in Google Analytics Benchmarks or other topics concerning web analytics, please get in touch with us. Google has also announced that the benchmarks will be enhanced with data for Conversions and mobile apps. Bounce rate and time on site are two common web analytics metrics that measure how engaged your visitors are with your website. So use Google Analytics Benchmarks to find your strengths and weaknesses in relation to anonymous data of the industry. How is our mobile engagement doing compared to our competitors? Through Google Analytics Benchmarks you will be able to gain answers on questions that every company might be interested in: Twiddy states they were able to boost the Average Open Rate to 48% and the Clickthrough Rate to 40% for their email marketing. ![]() They even could determine the best-selling messages through Google Analytics. Their conclusion was to revamp their email marketing. By comparing their channels with the benchmarks, they noticed that they were doing many things well, but also that that they underachieved in terms of acquisitions through paid search, referrals and emails. At, a vacation rentals company, they used the benchmarks to identify unused potential. You can also find a quick snapshot of your last 30 days of activity on the left-hand side of your homepage. A drop-down menu includes options to view analytics for Visitors, Updates, Followers, Competitors, Leads, and Employee Advocacy. There is already a company that has improved significantly through Google Analytics Benchmarks. To access the LinkedIn dashboard, go to your company page and click on the Analytics tab. Further more there will be a heat map that makes it easy to see where you underachieve. Metrics will be offered for Channels, Locations and Device Categories dimensions. To make suitable comparisons, Google will provide 1,600 industry categories, 1,250 markets and 7 size buckets (measured in Sessions) for the benchmarks. ![]() Then you will be able to select the benchmarks under “Audience” > “Overview” > “Select metric”. ![]() The new functionality will be available for all users with the option enabled. Accelerate your thought leadership by contributing to our blog. By activating this option you allow Google to anonymously process your data to benchmarks. Google Analytics Benchmarking Reports: Use Cases, Examples & Best Practices Databox Blog How is your website performing against the industry average Use Google Analytics Benchmarking reports to find out. But these benchmarks are only disposable if the option “Anonymously with Google and others” in the Basic Settings (under your Google Analytics Account Settings) is enabled. Luckily, Google Analytics offers an easy-to-use industry benchmarks tool which allows you to compare your current site traffic to other web properties in. Did you ever wonder what the web analytics data of your competitors might look like? Then, you might be interested that Google has announced to make benchmarks for many industries available.
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